black flat screen tv turned on at the living room

How to Add a Story Block to WordPress

WordPress continues to evolve, providing users with new and exciting features to enhance their website-building experience. One such feature that has gained popularity is the Story Block, a dynamic and visually engaging way to present content on your WordPress site. In this comprehensive guide, we’ll walk you through the steps to add a Story Block to your WordPress website.

What is a Story Block?

A Story Block is a multimedia-rich content format that allows you to combine text, images, and even videos into a single, visually appealing unit. Similar to social media stories, the Story Block feature in WordPress offers a modern and interactive way to engage your audience.

Step-by-Step Guide

Step 1: Update Your WordPress Installation

Before you begin, ensure that your WordPress installation is up to date. This ensures compatibility with the latest features and improvements.

Step 2: Access the Gutenberg Editor

The Story Block is part of the Gutenberg editor, WordPress’ block-based editor. To start, navigate to the post or page where you want to add the Story Block and click on the “+ New” button.

Step 3: Choose the Story Block

Once in the Gutenberg editor, click on the “+” button to add a new block. In the block library, search for “Story” or scroll down to find the Story Block.

Step 4: Customize Your Story

Clicking on the Story Block will open up customization options. You can add text, upload images, and even embed videos. Take advantage of the flexibility offered by the Story Block to create a narrative that resonates with your audience.

Step 5: Add Interactivity

Enhance your Story Block by incorporating interactive elements. You can add buttons, links, or even create branching narratives to make the user experience more engaging.

Step 6: Preview and Publish

Before publishing your post or page, use the preview feature to see how your Story Block looks. Ensure that everything is visually appealing and functions as intended. Once satisfied, click “Publish” to make your Story Block live.

Tips for Creating Engaging Story Blocks

  1. Use High-Quality Media: Ensure that your images and videos are of high quality to provide a visually stunning experience.
  2. Craft a Compelling Narrative: Plan your story carefully, considering the flow and sequence of content to captivate your audience.
  3. Experiment with Interactivity: Take advantage of interactive features to make your Story Block more engaging. Encourage user interaction through polls, quizzes, or clickable elements.
  4. Optimize for Mobile: Given the mobile-first nature of internet usage, ensure that your Story Block looks and functions well on mobile devices.
  5. Regularly Update Your Stories: Keep your content fresh by updating or adding new Story Blocks regularly. This encourages repeat visits and engagement.


The Story Block feature in WordPress opens up exciting possibilities for content creators to deliver immersive and interactive experiences. By following this step-by-step guide and incorporating our tips, you can easily add a Story Block to your WordPress site and enhance your storytelling capabilities. Stay creative, experiment with different elements, and watch as your audience engages with your content in a whole new way!